Ambie thrives on helping both independents and groups of local and global pubs and bars get their background and foreground music consistent and on brand, in order to create the perfect atmosphere and ambiance which underpins their customer experience and spending patterns.
Ambie is not a one-size-fits-all product; we’re a unique blend of human expertise merged with smart technology that delivers a personalised music solution for each of our customers, with zero hassle.
Tailor the sound profile for each location
Monitor and manage your sites from one place
24/7 support and training for all your teams
“We’re really happy with the playlists that have been created by Ambie. The most important change was the quality of the curation.”
The experience your guests have in your venue is everything. Their guest experience, whether positive or negative, will determine...
A sensory experience takes advantage of all 5 senses at the same time. Auditory (music, soundscapes and sonic branding) plays a vital role in enhancing any experience. When music is blended together with the other senses, it has the power to transform a space into something opportune and tailor-made to what’s important for the brand. By choosing music that reflects your hotel’s brand, you can attract certain types of customers and even influence their behavior.
Different trading patterns need different atmospheres which require different types of music. For instance, you would play very different music during Sunday brunch than you would during Friday night happy hour. Therefore, businesses need to understand the intricacies of these patterns, the customer demographics per day / time as well as the type of ambiance which is best suited accordingly, then music can be planned, curated and scheduled ahead of time.
If each bar / pub in the same chain has its own identity, look and feel, ambiance, type of clientele, and a specific vibe the manager wants to emulate, then it is critical to ensure the right type of genre and playlist is played at each venue in order to maintain its reputation and not jeopardise its identity. Personalised music can create a consistent atmosphere across the portfolio, as well as contribute to the experience of the guests.
Getting the volume right is very important for the venue as it directly impacts customer behaviour. If the volume is too loud where customers cannot hear each other and have to scream to be heard, they may leave your pub and go elsewhere. On the flipside, if your music is too soft, the venue may lack ambiance and the buzz which is needed to attract customers, increase the length of their stay and their purchasing patterns. However, different volumes can be strategically used such as loud music can lead to increased alcohol consumption, which boosts the bottom line. Each venue needs to assess the optimal volume during its varying trading patterns.